#giant3rdwave #seoulcoex #digitalart

"An anamorphic illusion or anamorphosis is a distorted projection that reveals itself once you occupy a specific vantage point. D’strict used this principle to create the wave, an actual wave that is projected on the gigantic screens, crashing into the glass, making passersby feel as if the wave would literally engulf them. The simple gesture results in a powerful experiential project that integrates virtual contents and digital technology into our built environment." - Design boom

Located in the popular district of Gangnam, Seoul, South Korea. This giant digital billboard runs 80m x 20m, and is a popular platform where advertisements, kpop videos/ stars, and more recently digital arts are showcased. The mall also boasts of having one of the largest aquariums in the country, and has attractions for people of all ages.

For many, a beach holiday is something that is a far thought with the virus being ever so present, so the waves are a form of quarantine in themselves. The ocean coming to the city for the summer.

Be sure to get there with ample time to spend, as the wave art comes on once every 30 mins and may be altered according to the day of the week.

Location: Coex mall Gangnam, Seoul, South Korea
Transportation: Subway line 2 Samseong st exit 6, Subway line 9 Bongeunsa st exit 7
 Bus 333, 360,740,146,9300
Taxi
Designers: D'strict
For business, promotions, and partnerships contact: christyswanderlust@gmail.com